Graphic Design
ART DIRECTOR | PAIGE
With over 20 years in the fashion industry, and a solid background in screen printing and textile design beginning with Judy Ann of California and Fortune Casuals.
As the company grew into a global lifestyle brand so did my responsibilities and duties within the art department, to hold multiple positions at PAIGE as Art Director, In-House Studio Photographer, and Graphic Designer.
Working closely with multiple teams PR & Marketing, Social Media, Merchandising, Sales, International Distributors, e-Commerce, and PAIGE retail stores to ensure brand consistency across all channels.
Co-ordinate printing for campaign advertising, lookbooks, trade show booths, PAIGE boutique in-store imagery, and window displays.
Maintain and manage online seasonal domestic and international line sheets.
Maintain and manage online iPad resource app servicing 85 global users.
Set-up and manage in-house photo studio.
Responsible for art department new hires and training.
Campaign
Working with Rosie was an absolute dream, even though we had a few challenges along the way. Each campaign left us looking forward to the next one.
NYC / West Broadway & Houston St
NYC / West Broadway & Grand
Wildposting NYC
LA / Sunset & Sweetzer
Billboards
Design and layout national billboards and wild postings.
RETOUCHING | LAYOUT
Digital & Print Advertising
Set up digital iPad and print artwork for national and international publications. V, Vogue, Vanity Fair, Elle, Harpers Bazaar, InStyle, Nylon.
LAYOUT
Lookbooks
Layout, retouch and co-ordinate printing of seasonal lookbooks.
RETOUCHING | LAYOUT
RHW Collaboration Coffee Table & Lookbook
Worked closely with PR/Marketing on the RosieHWxPAIGE coffee table book debuting the RosieHWxPAIGE collaboration as well as the lookbook which was a box design with individual postcards.
PHOTOGRAPHY | RETOUCHING | LAYOUT
In Store Digital Walls
Designed large scale digital wall Harrods, London.
RETOUCHING | LAYOUT
Window Street Wrap
Large scale street wrap, Selfridges.
RETOUCHING | LAYOUT
Large Scale Printing
Designed large scale graphics, denim walls at Selfridges and Harrods pop-up shop.
RETOUCHING | LAYOUT
Show Booth Graphics
Designed and set up booth graphics for PROJECT Las Vegas, COTERIE NYC.
RETOUCHING | LAYOUT
PAIGE Stores
Designed and set up window graphics for the RosieHWxPAIGE collaboration.
Set up all PAIGE in store seasonal printing.
RETOUCHING | WINDOW LAYOUT
Digital Banners
Designed and set up home page take over digital banners for multiple partners,
WWW, R29, InStyle and Pop Sugar.
RETOUCHING | LAYOUT
Homepage & Newsletters
Seasonal and Campaign homepage worked closely with e-commerce and social media on twice-weekly newsletters.
RETOUCHING | LAYOUT
